the fall of snap-”Chat”
and the rise of something much much bigger
What started as an ephemeral messaging app between acquaintances and friends has turned into a full-pledged content creation platform, and there is a good reason why. While there are several successful messaging apps like Line abroad, the American and European demographic is not too fond of paying for messaging apps. As Snapchat has blown up over the past few years and gained millions of users, the revenue cashing machine had to start grinding its wheels.
Every second more than 9,000 snapchat photos are sent. More than Facebook posts, WhatsApp messages, or Instagram photos.
The transition between personal messages to friend-only “Snapchat stories”, in-app messaging, ”Snapcash”, “Discovery” and public location & event-based “Snapchat stories” has shown that Snapchat is certainly not the one-trick-pony it used to be, but instead an innovational and adaptive force that is probably a bit of a pain in the butt for some of the old kids on the block. Snapchat has realized that if it’s not getting better, it's getting worse – case in point to what MySpace didn’t do.
Sure, they turned down $3b back in the day, but think how much they are valued at now.
foundations of effective app building
I've built over 10 apps in the past two years, some simple and others more complex. Along the way I've learned some very important lessons on the process of development, and I’ve been able to narrow it down to the three key issues which I focus on when thinking about a product:
Make it so simple that a child can use it.
Focus on the most important features of a product. Learn and iterate from there.
There are many ways to get from idea to finished product. Research, planning and testing make the journey much smoother.
It is crucial to understand that even before one single line of code is written, figuring out the basic characteristics of your product will ultimately save you an enormous amount of time, not to a better and more thought out product.